Using the Frayer Model for Problem Solving

Donut History - 2531 Words

i. HISTORY Doughnut or more popularly known as donut is not a pervasive culinary culture here in Malaysia, although thousands of donuts at roadside stalls and the school canteens have been selling this as long as we can remember. Then came the Dunkin Donuts (from United States) who revolutionized the way we look at donuts, and earlier 2007 which is May 2nd, Big Apple (from Malaysia) , opened their first outlet at The Curve, Damansara. Later on, J.CO Donuts Coffee has decided to break into the Malaysian donuts market on September 2007. It was opened at Pavillion, the latest of prestigious shopping mall in Bukit Bintang, Kuala Lumpur. Since then, thousands and thousands of Malaysian have made their way there and queue up to get a fix of†¦show more content†¦ii.i. PRODUCT J.CO Donuts Coffee emerge in the midst of society with variety of the products. The products including donuts, coffee, chocolates and the latest product is yogurt. Each donuts were named creatively according to the toppings and flavors. It creates an uniqueness and easy to remember name, For example, Cheese Me Up is a name for the donuts with melted cheese on top. Tira Miss U is a name of the donuts with tiramisu topping. These are names of the donuts: Hazel Dazzle, Glazzy, Alcapone, Coco Loco, Cheese Me Up, Miss Green T, Why Nut, JCrown Oreo, Da Vin Cheez, Mona Pisa, Heaven Berry, Forest Glam, J.CO Praline, J.CO Yogurt, Choco Forest Freeze, J.Pops, and many more. ii.ii. PRICE LIST IN MALAYSIA Donut Price List Glazzy RM Assorted RM Each 2.00 Each 2.30  ½ Dozen 9.60  ½Show MoreRelatedDunkin Donuts History And Current Position900 Words   |  4 PagesDunkin’ Donuts History and Current Position Originally opened in 1948 as ‘Open Kettle’, Dunkin’ Donuts is a classic and iconic company. The company was founded and is still located in Massachusetts. 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Thesis Statement The donut has played a great role in history and in American’s stomachsRead MoreDunkin Dunuts Essay1598 Words   |  7 PagesOverview Dunkin Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin Donuts has more than 7,200 restaurants in 30 countries worldwide. Based in Canton, Massachusetts, Dunkin Donuts is a subsidiary of Dunkin Brands, Inc1. Despite what the name of the company suggests, Dunkin’ Donuts’ major revenue generator is beverage sales which accounts for approximately 70%, as compared to donuts that generate onlyRead MoreInformative speech about doughnuts841 Words   |  4 Pagesharvesting of wild grass seeds and grinding of those seeds between stones. Today, the profession of baker and pastry chef are growing quickly and changing rapidly. According to â€Å"The Food Timeline† A doughnut is a deep-fried cake with a long European history and roots in still earlier Middle Eastern cuisine. To make this delectable confection 3 (1/4 ounce / 7g) packages yeast (3/4 oz / 21g total), 1/2 cup water   (105-115F / 40-46C), 2 1/4 cups milk, scalded, then cooled, 3/4 cup sugar, 1 1/2 teaspoonsRead MoreStarbuckss Strategic Game Plan1338 Words   |  6 PagesHowever, things managed to change in the recent years where a 4.00 cup of coffee was becoming a luxury items. This became known as the Coffee Wars. Starbuck had to now face competition from the fast food world. Which was McDonald’s and Dunkin’ Donuts. They started to look at this market as an opening to gain more customers. They started to offer their customers premium coffee at an unbeatly cheaper price and began branding with â€Å"almost as good, coffees.† This changed Starbucks strategic gameRead MoreAnalysis of Dunkin Brands1128 Words   |  5 Pages The first Dunkin Donuts was opened in 1950 by founder Mr. Bill Rosenburg in Quincy, MA. Five years later the very first franchised branch was licensed. Sixty years later, under â€Å"Dunkin Brands Inc.†, there are now over 10,000 stores including more than 7,000 franchised locations, all in 36 of the United States. There are over 3,000 Dunkin stores internationally in 32 countries other than the United States. Dunkin Brands Group, Inc. is one of the worlds leading franchisors of quick serviceRead MoreBeing A Leader A Take Charge Person1026 Words   |  5 Pagesone day being your own boss and working in a fun environment, its time for a change become a part of a family and have a career. You want to be part of a company that will allow you to grow and become your own boss, well now s your chance – Dunkin Donuts is hiring - more specifically crew level workers who are willing to move up the ladder n becoming a shift manager or Store Manager. Changing from a job to a career is never an easy thing, However with your great personality and eagerness to grow Read MoreDunkin Donuts Hypothetical Marketing Strategy Case1330 Words   |  6 PagesDunkin’ Donuts was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Over the years the company expanded and now is the largest coffee and baked goods chain in the world. They serve over 5,500 retail outlets; selling more than 4 million doughnuts and 2.7 million cups of coffee daily! Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins, bagels and munchkins ® donut hole treats. Their products are represented byRead MoreDunkin Donuts Essay1458 Words   |  6 Pagesï » ¿Dunkin Donuts The ultimate success of a company depends on the people chosen to lead the company. That fact means that it is the organization’s goal to select the best quality managers and employees possible that will push the organization to its goal. The work environment is what will ultimately reflect the employee’s view of the organization. Dunkin Donuts’ team-oriented design has helped them climb the ranks as one of the leaders in the coffeehouse industry. Although the company is widely successfulRead MoreDunkin Donuts Franchising Essay1544 Words   |  7 PagesMina; Sun, Jueiya Date: 12-02-11 ------------------------------------------------- Proposal: Dunkin’ Donuts Franchising Dunkin’ Donuts was established by Bill Rosenberg in 1950 in Quincy, MA. Dunkin’ Donuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. Dunkin’ Donut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches, and baked goods

The Best Day of Your Life free essay sample

You dont have to search long and hard in your memory banks to find the best day of your life. Today is the best day of your life. Today is the only day in your life. Yesterday is nothing but collective memories. Tomorrow is nothing but your imagination. Today, right now, this moment in time is the only moment you have. Today is the best day of your life if you stop and ponder the wonder of the moment. Count your blessings name them one by one.Start with the room you are in name very blessing you see. God has given you so much today. You can read. You can write. You can breathe. Dont Just stop and smell the roses count them. Regard each blessings as a gift given especially to you from you heavenly Father who loves you so much. Think of the wonderful people in your life and give thanks. We will write a custom essay sample on The Best Day of Your Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Right this second In time be thankful for each person is in your life today. There may be some people you dont like Be thankful for each one.Each person in your life is there for a reason and a great purpose. God does not make mistakes. The person you dislike is in your life to teach you a great lesson so being thankful. This Is the best day of your life to learn how to be thankful for the things In life you dont like. Remember how loving and kind God Is today. Think good thoughts, think pure thoughts, think loving thoughts today and these thoughts will transform your life and the lives of others around you.

Social Inequality in the Modern Era free essay sample

Social Inequality in the Early Modern Era Throughout history, there has been an extreme discrimination against different groups of people. Women have been disrespected just because of what their religion’s holy book says. The Pope had the authority over state, not the monarch. The color of your skin has even determined your rank in society. Even though this was more in the early modern era, it still happens today. People have had to work their way to gain rights. Examples of social inequality in the modern era are the separation of church and state, rights of women, and the social construction of race. According to the Bible, the woman was created mainly as a mate for man, not the other way around. Women are incapable of making decisions, thus they are inferior to men. This is the same for Islam because in the Koran it says, â€Å"The men are made responsible for the women, since God endowed them with certain equalities, and made them the bread earners†. We will write a custom essay sample on Social Inequality in the Modern Era or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also in Islam, the role of the women is to manage the household, take care of the expenses, teach their children, and help with the agriculture. And women are expected 100% to do so of these things. Since the purpose of religion is to bring order and people something to believe in, this is what is expected in society. In the Great Chain of Being, the family is divided into ranks. The father is at the tops of the family, the mother being the second. Even in the Enlightenment this idea is passed through Jean-Jacques Rousseau that a women’s education is secondary to men. In the early modern era, the church was clearly over the monarch. Before the Protestant reformation, everybody got their ideas from the Pope. Since most people could not read, the Pope was basically running the country, with the monarch having little power. Martin Luther argued that â€Å"each man can be his own Priest† and that everybody is in fact equal with each other. The Pope should no longer have authority over anybody because what he is doing is wrong. The Catholic Church still tried to support their argument by saying the Church’s interpretation of the Bible is final, but some still converted to Lutheranism. Some monarchs tried to withhold the power of the church. Queen Elizabeth abolished the Catholic Church, and created the Anglican Church giving her more power and abolishing the Pope. In the social construction of race, whites are above everybody. The only reason why they are the superior race is because they have created the social construction of race. This dates back to when the Europeans first discovered the new world inhabited by Native Americans. They thought the Native Americans as natural-born slaves. Juan Gines de Sepulveda argued that Native Americans are â€Å"slaves by nature, uncivilized, barbarian, and inhuman†. Aristotle even thought that indigenous people were not human. When the Native American population died down, Europeans started to discriminate blacks. In the paternal order, whites were at the top, the house servants were in the middle, and the field slaves were on the bottom. This was based on skin color because most likely the house servants were biracial. It was seen that this order was â€Å"ordained by god† and this was for the slaves own safety because they are like children. The slave master was like the father, to provide for the slaves while the slaves work for him. Whites often thought the slaves as stupid, just because they were not brought up the same way as them. In conclusion, the origins of social inequality came from the beginning of time: when the Europeans first landed in the New World trying to discover new land. Instead they found Native Americans and completely judged them by their looks. During the time when the Catholic Church was over the state and the monarch had no power. Even with the rights of women, social inequality was there. These were factors for the inequality of the modern era.

Free Essays on Greek Myth

Have you ever wondered what Greek mythology is and how is the famous Greek god Zeus related to it, .Well I will explain what Greek mythology is along what part Zeus played in it, And more. Gods were a simple way of answering any question’s the ancient Greeks had. They developed a religion and belief about the world that we now call Greek Mythology. Myths were told to describe the daily life of the gods, which led to good lessons of moral values and ethics. By this mythology may include all traditional tales, such as creation of the world and about the gods that rule the world (1- www.personal.psu.edu). Myths told at that time describe the daily life of deities, daily activities to make their stories more exciting. Greek mythology had become fully developed by about the 700s BC (2- www.goldenessays.com). Mythology was a fundamental part of ancient Greece. The Greek history carried a great deal of myths and mysticism. Greek mythology has several distinguishing characteristics. The Greek gods resembled humans in form and showed human feelings. Unlike ancient religions, Greek mythology did not involve special revelations or spiritual teachings. It also varied widely in practice and belief, with no formal structure, such as a church government, and no written code, such as sacred books. (2- www.goldenessays.com) Greek mythology can be dated back to 1200 B.C when the inhabitants of Greece and Asia Minor believed in a group of deities that are now known as the Olympians (1- www.personal.psu.edu), who’s myths became the foundation of the Greek religion in which the people established. The myths date back from 500 B.C, and the most famous were wrote by Homer, Hesiod, and the Homeric Hymns, which dated back form 800 B.C, so there was 400 years that they could have added in or subtracte d from the texts (1- www.personal.psu.edu). When the Greeks began telling these stories they were passed down generation to generation orally. The two major ep... Free Essays on Greek Myth Free Essays on Greek Myth Have you ever wondered what Greek mythology is and how is the famous Greek god Zeus related to it, .Well I will explain what Greek mythology is along what part Zeus played in it, And more. Gods were a simple way of answering any question’s the ancient Greeks had. They developed a religion and belief about the world that we now call Greek Mythology. Myths were told to describe the daily life of the gods, which led to good lessons of moral values and ethics. By this mythology may include all traditional tales, such as creation of the world and about the gods that rule the world (1- www.personal.psu.edu). Myths told at that time describe the daily life of deities, daily activities to make their stories more exciting. Greek mythology had become fully developed by about the 700s BC (2- www.goldenessays.com). Mythology was a fundamental part of ancient Greece. The Greek history carried a great deal of myths and mysticism. Greek mythology has several distinguishing characteristics. The Greek gods resembled humans in form and showed human feelings. Unlike ancient religions, Greek mythology did not involve special revelations or spiritual teachings. It also varied widely in practice and belief, with no formal structure, such as a church government, and no written code, such as sacred books. (2- www.goldenessays.com) Greek mythology can be dated back to 1200 B.C when the inhabitants of Greece and Asia Minor believed in a group of deities that are now known as the Olympians (1- www.personal.psu.edu), who’s myths became the foundation of the Greek religion in which the people established. The myths date back from 500 B.C, and the most famous were wrote by Homer, Hesiod, and the Homeric Hymns, which dated back form 800 B.C, so there was 400 years that they could have added in or subtracte d from the texts (1- www.personal.psu.edu). When the Greeks began telling these stories they were passed down generation to generation orally. The two major ep...

Haiti1 essays

Haiti1 essays Want to send this story to another AOL member? Click on the heart at the top of this window. PORT-AU-PRINCE, Haiti (AP) - Haitian authorities released an opposition candidate and four associates Saturday, nearly three weeks after they were arrested following regional elections, an opposition leader said. Authorities dropped charges of incitement to violence against candidate Jean Limongy and the four others, said Evans Paul of Limongy's Space for Concord five-party coalition. Limongy, a candidate for a lower house seat, and the others were arrested May 23, two days after local and legislative elections. More than 2 million Haitian voters, about 60 percent of the electorate, cast their ballots in the violence-free elections. The Lavalas Family party of former President Jean-Bertrand Aristide gained control of the upper house and was leading in most lower-house races as vote counting continued this week. Since the vote, police have arrested at least 37 opposition candidates and activists. Sixteen have been released. Space for Concord militant Laurore Noel, who was arrested with Limongy, remained in prison in Petit-Goave jail, about 35 miles southwest of the capital, Paul said. On Wednesday, three candidates projected as the winners for seats on the Port-au-Prince city council under Aristide's Lavalas Family banner were arrested on charges of having false police identification cards. Elections for legislative seats in Haiti's troubled Grand'-Anse district, where the vote was delayed due to technical difficulties, are set for Sunday, officials said. Haiti has been without a Parliament since President Rene Preval dismissed legislators in 1999 to resolve a power struggle. Copyright 2000 The Associated Press. The information contained in the AP news report may not be published, broadcast, r ...

Health Insurance Paper Research Example | Topics and Well Written Essays - 1000 words

Health Insurance - Research Paper Example This calls for government intervention in health insurance costs to yield lower rates and better services. This paper discusses the reasons why government should be directly involved in health insurance. A recent survey by the Commonwealth Fund on health involving industrialised nations rated America in the lowest rank. According to Davis, Schoen, and Stremikis, â€Å"In July 2008, the Commission released the second National Scorecard on U.S. Health System Performance, which ranked the nation’s performance on 37 indicators, 11 of which were based on international comparisons† (Davis, Schoen, and Stremikis). The parameters used in this survey include equality of health outcomes across its population, fairness of financial contributions, and patient responsiveness. The current health insurance system is financed by employers as a benefit to their employees. Low and middle-income earners do not get these benefits from employers and since they cannot afford from their mean salaries, they remain uninsured. Government involvement in health insurance will see to it that all its citizens can access it. Further analysis of the US health insurance costs problem reveals that most of the funds contributed by companies and individuals get into the hands of the administrators. This means that a lesser percentage than expected of these contributions go into actual health care of these individuals. This leaves the individuals who participate in this programme paying very high costs that do not match up the care given. Government involvement in a health insurance programme will allow it to have an added advantage to bargain better prices of drugs and services. The administration costs will no longer be there and reduced drug costs will make the prices of insurance to go down. In addition, single payer systems through government involvement will enable the government to hold down costs as it covers the entire population. Canada is a very good example of a state tha t uses the single payer system efficiently. According to Segal’s Health Care Reform Journal, â€Å"In 2006, the U.S. spent $6,714 per capita† without covering all its citizens, â€Å"while Canada †¦ spent $3,678† with universal coverage† (Clemmitt). America should learn from such states and involve the government. Government involvement in health care insurance will make it possible to track all the activities in the health system. The government will have no choice, therefore, than to give the best medical care in the world. To safeguard financial stability of this system with the government in it, citizens must enrol to prevent issues of people who do not sign up until they are sick. Some costs go up because of advanced technology that prolongs the lives of individuals who have terminal illnesses. For example, cancer patients live for six months longer with the help of some machines. According to Callahan as quoted in Health Care Reform Journal, â⠂¬Å"We will have to learn better how to live with that reality, to understand that limits to health care are necessary. We cannot afford endlessly expensive progress. Concretely, that means we will have to accept rationing† (Clemmitt). Since most insurers are out to make profits rather than to offer best medical care, government involvement will change this. Buyers will have another choice of insurance plan, which is government run and this will keep off non-genuine private insurers. However,

Medical beliefs of pre-literate and pre-historical peoples made little Research Paper

Medical beliefs of pre-literate and pre-historical peoples made little logical sense - Research Paper Example The societies in the past believed in supernatural and natural ways of curing and treating diseases. This means that, some diseases were believed to originate from supernatural evil spirits, sorcery or gods while others were believed to originate from the society (Lalita, 1984, p. 80). The medicine men in those days believed that the evil spirits were fabricated by sorcerers, and this could hamper a person’s body and result to illness. This spirits could only be removed from a person through the skull and not from any other body organ because they believed that the spirits were held in the brains. Among many other treatments done to the people possessed by the spirits, ‘Shaman’- the medicine man was supposed to trephine the skull (Edited Guide Entry, 2001). Today, anthropologists have developed an intimate understanding of the beliefs, that the society could not invent medicines and drugs to cure and heal the diseases. This is because the treatment of the diseases was not based on body tests of the sick, but from the beliefs. This made the victims to be subjected to treatments that they did not deserve, and hence was a serious threat to their survival. Some treatments like trepanning, which involved drilling of holes into the human skull to expose the ‘dura mater’, are extremely crucial to the anthropologists and scientists. They can clearly understand the era or the human evolution stage and hence understand the number of years that the place was inhabited. However, such practices have been used as a benchmark for developing safe human skull surgery by scientists (Dayrit et al, 2003, p. 89). From the studies done in the past by the anthropologists, it is evident that different ailments and diseases that were common in the prehistoric period are not prevalent today. Diseases like osteoarthritis were caused by lifting heavy materials, which

Michael Arlen Ode to Thanksgiving Essay Example for Free

Michael Arlen Ode to Thanksgiving Essay Consider the participants, the merrymakers: men and women (also children) who have survived passably well throughout the years, mainly as a result of living at considerable distances from their dear parents and beloved siblings, who on this feast of feasts must apparently forgather (as if beckoned by an aberrant fairy godmother), usually by circuitous routes, through heavy traffic, at a common meeting place, where the very moods, distempers, and obtrusive personal habits that have kept them all happily apart since adulthood are then and there encouraged to slowly ferment beneath the corn husks, and gradually rise with the aid of the terrible wine, and finally burst forth out of control under the stimulus of the cranberry jelly! No, it is a mockery of holiday. For instance: Thank you, O Lord, for what we are about to receive. This is surely not a gala concept. There are no presents, unless one counts Aunt Bertha’s sweet rolls a present, which no one does. There is precious little in the way of costumery: miniature plastic turkeys and those witless Pilgrim hats. There is no sex. Indeed, Thanksgiving is the one day of the year (a fact known to everybody) when all thoughts of sex completely vanish, evaporating from apartments, houses, condominiums, and mobile homes like steam from a bathroom mirror. Consider also the nowhereness of the time of year: the last week or so in November. It is obviously not yet winter: winter, with its death-dealing blizzards and its girls in tiny skirts pirouetting on the ice. On the other hand, it is certainly not much use to anyone as fall: no golden leaves or Oktoberfests, and so forth. Instead, it is a no-man’s land between the seasons. In the cold and sobersides northern half of the country, it is a vaguely unsettling interregnum of long, mournful walks beneath leafless trees: the long, mournful walks following the midday repast with the dread nevitability of pie following turkey, and the leafless trees looming or standing about like eyesores, and the ground either as hard as iron or slightly mushy, and the light snow a lways beginning to fall when one is halfway to the old green gate—flecks of cold, watery stuff plopping between neck and collar, for the reason that, it being not yet winter, one has forgotten or not chosen to bring along a muffler. It is a corollary to the long, mournful Thanksgiving walk that the absence of this muffler is quickly noticed and that four weeks or so later, at Christmastime, instead of the Sony Betamax one had secretly hoped the children might have chipped in to purchase, one receives another muffler: by then the thirty-third. Thirty-three mufflers! Some walk! Of course, things are more fun in the warm and loony southern part of the country . No snow there of any kind. No need of mufflers. Also, no long, mournful walks, because in the warm and loony southern part of the country everybody drives. So everybody drives over to Uncle Jasper’s house to watch the Cougars play the Gators, a not entirely unimportant conflict which will determine whether the Gators get a Bowl bid or must take another postseason exhibition tour of North Korea. But no sooner do the Cougars kick off (an astonishing end-over-end squiggly thing that floats lazily above the arena before plummeting down toward K. C. McCoy and catching him on the helmet) than Auntie Em starts hustling turkey. Soon Cousin May is slamming around the bowls and platters, and Cousin Bernice is oohing and ahing about all the fixin’s, and Uncle Bob is making low, insincere sounds of appreciation: â€Å"Yummy, yummy—Auntie Em, Ill have me some more of these delicious yams! † Delicious yams? Uncle Bob’s eyes roll wildly in his head, Billy Joe Quaglino throws his long bomb in the middle of Grandpa Morris saying grace, Grandpa Morris speaking so low nobody can hear him, which is just as well, since he is reciting what he can remember of his last union contract. And then, just as J. B. Speedy) Snood begins his ninety-two-yard punt return, Auntie Em starts dealing everyone second helpings of her famous stuffing, as if she were pushing a controlled substance, which is well might be, since there are no easily recognizable ingredients visible to the naked eye. Consider for a moment the Thanksgiving me al itself. It has become a sort of refuge for endangered species of starch: cauliflower, turnips, pumpkin, mince (whatever â€Å"mince† is), those blessed yams. Bowls of luridly colored yams, with no taste at all, lying torpid under a lava flow of marshmallow! And then the sacred turkey. One might as well try to construct a holiday repast around a fish—say, a nice piece of haddock. After all, turkey tastes very similar to haddock; same consistency, same quite remarkable absence of flavor. But then, if the Thanksgiving piece de resistance were a nice piece of boiled haddock instead of turkey, there wouldnt be all that fun for Dad when Mom hands him the sterling-silver , bone-handled carving set (a wedding present from her parents and not sharpened since) and then everyone sits around pretending not to watch while he saws and tears away at the bird as if he were trying to burrow his way into or out of some grotesque, fowllike prison. What of the good side to Thanksgiving, you ask. There is always a good side to everything. Not to Thanksgiving. There is only a bad side and then a worse side. For instance, Grandmother’s best linen tablecloth is a bad side: the fact that it is produced each year, in the manner of a red flag being produced before a bull, and then is always spilled upon by whichever child is doing poorest at school that term and so is in need of greatest reassurance. Thus, â€Å"Oh, my God, Veronica, you just spilled grape juice [or plum wine or tar] on Grandmother’s best linen tablecloth! † But now comes worse. For at this point Cousin Bill, the one who lost all Cousin Edwina’s money on the car dealership three years ago and has apparently been drinking steadily since Halloween, bizarrely chooses to say: â€Å"Seems to me those old glasses are always falling over. † To which Auntie Meg is heard to add: â€Å"Somehow I don’t remember receivin’ any of those old glasses. † To which Uncle Fred replies: â€Å"That’s because you and George decided to go on vacation to Hawaii the summer Grandpa Sam was dying. † Now Grandmother is sobbing, though not so uncontrollably that she can refrain from murmuring: â€Å"I think that volcano painting I threw away by mistake got sent me from Hawaii, heaven knows why. But the gods are merciful, even the Pilgrim-hatted god of corn husks and soggy stuffing, and there is an end to everything, even to Thanksgiving. Indeed, there is a grandeur to the feelings of finality and doom which usually settle on a house after the Thanksgiving celebration is over, for with the completion of Thanksgiving Day the year itself has been properly terminated: shot through the cranium with a high-velocity candied yam. At this calendrical nadir, all energy on the planet has gone, all fun has fled, all the terrible wine has been drunk. But then, overnight, life once again begins to stir, emerging, even by the next morning, in the form of Japanese window displays and Taiwanese Christmas lighting, from the primeval ooze of the nation’s department stores. Thus, a new year dawns, bringing with it immediate and cheering possibilities of extended consumer debt, office-party flirtations, good—or, at least, mediocre—wine, and visions of Supersaver excursion fares to Montego Bay. It is worth noting, perhaps, that this true new years always starts with the same mute, powerful mythic ceremony: the surreptitious tossing out, in the early morning, of all those horrid aluminum-foil packages of yams and cauliflowers nd stuffing and red, gummy cranberry substance which have been squeezed into the refrigerator as if a reenactment of the siege of Paris were shortly expected. Soon afterward, the phoenix of Christmas can be observed as it slowly rises, beating its drumsticks, once again goggle-eyed with hope and unrealistic expectations.

Buddhism Essay -- Religion Buddha Essays

Buddhism Gautama Buddha, previously known as Prince Siddhartha (before his enlightenment) founded the religion of Buddhism. Gautama Buddha was born to Queen Maha-Maya at Kapilavastu, Nepal, Indian. Buddha taught and organized the Sangha, monastic orders, until his death at Kusinagara, at the age of 80. There are 308,000,000 Buddhist devotees in the world today. They believe that there has been Buddha before Him; Bodhisattvas who come as Saviors of all and that all beings are Buddha whether they realize it or not. There are 4 cardinal events in the life of Buddha that represents 4 major pilgrimage centers for Buddhists: His Birth at Kapilavastu, His Enlightenment at Bodhgaya, His First Sermon at Sarnath, and His Death at Kusinagara. There is a Gandhara style, frieze on stone, located in the Smithsonian Institution, Washington, D.C., that shows all 4 of these events. After Alexander the Great conquered Afghanistan, Pakistan and Kashmir, these areas, for the first few centuries, were not allowed to portray images of Buddha. However, the Gandhara style, of the late 2nd and early 3rd century AD, derives from the Hellenistic and Roman style, so appealing to the Western taste. The â€Å"Buddha Head†, Gupta style, 5th century AD of Sarnath shows the face’s combination of Buddha awareness and artistic style with its balance of all the features. The story of Buddha’s Divine Conception begins with the Future Buddha still in the heaven of the Tusita gods, where He decided to arise in the world. He was reminded, by deities, of his accumulated merit, saying to him â€Å"Attain in your next existence your high destiny† as He died. Then he was conceived in the womb of Queen Maha-Maya. At that very time during the Midsummer Festival, in the city of Kapilavastu, Queen Maha-Maya, feel asleep on the royal couch, and dreamed of four angels that came and lifted her up, couch and all, to the Himalayan Mountains, under a sal-tree. Wives of the guardian angels bathed her in Anotatta Lake, clothed her in divine garments and flowers and anointed her with perfumes. Then they laid her down upon a divine couch, in a golden mansion, at nearby Silver Hill. The Future Buddha had become a white elephant wandering about on Gold Hill. Upon reaching Silver Hill, he plucked a white lotus and went into the golden mansion and walked around his mother’s couch. Striking her on her side he ... ...intings blend into the environment. Such Confucian religious concepts of The Way are as follows: 1. T’IEN Heaven the way of spiritual trust and action. 2. TAO The Way the way things are and are meant to be. 3. JEN Goodness the way of dignity and generosity. 4. CHUN-TZU Gentleman the way of moral and spiritual etiquette. 5. LI Propriety the way things should be done. 6. TE Right Rule the way of government evokes respect. 7. WEN Peace Arts the way of music, poetry and painting. 8. HSIAO Filial Piety the way of family respect and loyalty. 9. CHUNG YUNG Harmony the way between extremes. Confucius died in 479 BC and was buried in a tomb at Shantung province where he was born. Beautiful stone rubbings have been made from his tomb and Temple of Confucius nearby depicting him in his scholar’s robes and his gentle demeanor. During his life and after his death, many alternatives to Confucianism developed. It is no wonder, no one in the history of China has achieved so much reverence and respect as Confucius. Buddhism Essay -- Religion Buddha Essays Buddhism Gautama Buddha, previously known as Prince Siddhartha (before his enlightenment) founded the religion of Buddhism. Gautama Buddha was born to Queen Maha-Maya at Kapilavastu, Nepal, Indian. Buddha taught and organized the Sangha, monastic orders, until his death at Kusinagara, at the age of 80. There are 308,000,000 Buddhist devotees in the world today. They believe that there has been Buddha before Him; Bodhisattvas who come as Saviors of all and that all beings are Buddha whether they realize it or not. There are 4 cardinal events in the life of Buddha that represents 4 major pilgrimage centers for Buddhists: His Birth at Kapilavastu, His Enlightenment at Bodhgaya, His First Sermon at Sarnath, and His Death at Kusinagara. There is a Gandhara style, frieze on stone, located in the Smithsonian Institution, Washington, D.C., that shows all 4 of these events. After Alexander the Great conquered Afghanistan, Pakistan and Kashmir, these areas, for the first few centuries, were not allowed to portray images of Buddha. However, the Gandhara style, of the late 2nd and early 3rd century AD, derives from the Hellenistic and Roman style, so appealing to the Western taste. The â€Å"Buddha Head†, Gupta style, 5th century AD of Sarnath shows the face’s combination of Buddha awareness and artistic style with its balance of all the features. The story of Buddha’s Divine Conception begins with the Future Buddha still in the heaven of the Tusita gods, where He decided to arise in the world. He was reminded, by deities, of his accumulated merit, saying to him â€Å"Attain in your next existence your high destiny† as He died. Then he was conceived in the womb of Queen Maha-Maya. At that very time during the Midsummer Festival, in the city of Kapilavastu, Queen Maha-Maya, feel asleep on the royal couch, and dreamed of four angels that came and lifted her up, couch and all, to the Himalayan Mountains, under a sal-tree. Wives of the guardian angels bathed her in Anotatta Lake, clothed her in divine garments and flowers and anointed her with perfumes. Then they laid her down upon a divine couch, in a golden mansion, at nearby Silver Hill. The Future Buddha had become a white elephant wandering about on Gold Hill. Upon reaching Silver Hill, he plucked a white lotus and went into the golden mansion and walked around his mother’s couch. Striking her on her side he ... ...intings blend into the environment. Such Confucian religious concepts of The Way are as follows: 1. T’IEN Heaven the way of spiritual trust and action. 2. TAO The Way the way things are and are meant to be. 3. JEN Goodness the way of dignity and generosity. 4. CHUN-TZU Gentleman the way of moral and spiritual etiquette. 5. LI Propriety the way things should be done. 6. TE Right Rule the way of government evokes respect. 7. WEN Peace Arts the way of music, poetry and painting. 8. HSIAO Filial Piety the way of family respect and loyalty. 9. CHUNG YUNG Harmony the way between extremes. Confucius died in 479 BC and was buried in a tomb at Shantung province where he was born. Beautiful stone rubbings have been made from his tomb and Temple of Confucius nearby depicting him in his scholar’s robes and his gentle demeanor. During his life and after his death, many alternatives to Confucianism developed. It is no wonder, no one in the history of China has achieved so much reverence and respect as Confucius.

Adopting Africans not the answer

In Adopting Africans not the answer, Chimamanda Ngozi Adichie, argues against an appeal that Madonna has made on television: adopt an African child.Her opinion is summarized as, â€Å"Madonna could have urged others to help solve the problems by empowering, not failed leaders, but the people.†Adichie’s opinion can be categorized under both persuasion and deliberation. First, she expounds on what Madonna says on TV and then tries to persuade others to believe that Madonna, could have said something better.Therefore, her goal is to clarify what Madonna has said, and make a resolution as to what Madonna could have said. In the process of doing this, she also simultaneously presents to her readers the situation for children in Africa and how the public can help.As she narrates her African background and urges people to look more closely at Africa, and essentially, look far beyond what Madonna has said, she also deliberates on the better type of action between adopting a chi ld in Africa, or sending a donation to check to malaria-eradication organizations. Adichie wants her readers to believe that the better thing to do is send donation.My outlook on Adichie’s opinion is perhaps similar to her own opinion of Madonna – I wish Adichie could have focused on the fact that Africa needs donation, instead of going around in circles, telling a lot of things that could not strongly prove a point.Adichie’s article was full of herself. She starts with her childhood, goes on to tell what she feels, and ends the article with what she would think, which is only a poor anticipation of a scenario that do not give enough kick to support her arguments.Adichie could have been more straightforward, and started with what Madonna said on television. From there, she could have skipped some parts of her story and went straight to correct â€Å"the underlying notion that one helps Africa by adopting Africa's children.† Instead, she dragged on and too k Madonna’s adopted child’s biological father on the scene without empowering her opinion.Yet, when Adichie needed to expound, she failed. She wrote, â€Å"I wish she (Madonna) had added that Africa cannot depend on aid alone, that aid is like salted peanuts: The more failed leaders get, the more they want. I wish she had said she was setting up an organization run by locals to use donations as micro-credit.†Adichie could have directly compared the effects of helping a micro-credit and adopting a child in a bid to help Africa as a nation. But Adichie just carelessly went on without painting a clearer and crispier picture in the minds of her readers.Towards the end of her argument, she peppers her words with a lot of â€Å"I wonder,† which made her arguments a lot weaker and immature than what it should be. She may gotten the message across that Madonna could have said something better; but she did give a lot of depth to her explanation for that. So after a while, her reader forgets about what Madonna has said, and what she herself has said.It’s a shame because Adichie almost made a point – that Africa can be helped not just be adopting its children. But she merely touches on the â€Å"why† part of her article — where she was meant to strengthen her point and create an imprint in people’s minds — and clearly loses control of her argument. Overall, her article is doomed to be forgettable.SOURCE:CHIMAMANDA, N.A. (2006). Adopting Africans not the answer. News Day.  Retrieved November 15, 2006, fromhttp://www.newsday.com/news/opinion/ny-padi144975329nov14,0,116074.story?coll=ny-vi

Persuasive Essay: Legalizing Marijuana Essay

Marijuana use is on the rise, especially among teenagers and young adults. With the recent laws passed in eight states about legalizing medical marijuana , many stand divided when it comes to this never ending debate, but I firmly believe that this miracle working drug should be legalized throughout the United States. Marijuana is by far the most commonly used illegal drug. Statistics show that over 70 million Americans have tried Marijuana and over 20 million smoked it last year. So it is safe to assume that although marijuana use may decrease in the years to come, as did Heroin and LSD, it is here to stay. Colorado, Nevada, Alaska, California, Hawaii, Maine, Oregon & Washington have already passed laws allowing the use of medical Marijuana. In the fall of 1996, California voters approved the medical marijuana initiative (proposition 215). The act is entitled The Compassionate Use Act of 1996 and its purpose is to give Californians the right to possess and grow marijuana for medical purposes, where the medical use is deemed appropriate and has been recommended by a doctor who has determined the person’s health would benefit from the use of marijuana in the treatment of Cancer, anorexia, AIDS, chronic pain, spasticity, glaucoma, arthritis, migraines, or any other illness for which marijuana provides relief. Nothing in the act permits persons using marijuana for medical purposes to engage in conduct that endangers others, allows distribution of marijuana for non medical purposes or permits the buying or selling of marijuana. Dennis Peron, the man who launched proposition 215 also started the cannabis buyers club in San Francisco. The purpose behind starting this club was to distribute weed to AIDS, cancer and other patients. With only a doctors note the club’s 12,000  members could buy pot and then relax while listening to music, nothing harmful at all! And of course the San Francisco police department eventually closed the club down. The main idea behind legalizing drugs is it’s medical advantages. Marijuana is said to have many uses as healing drug. Marijuana being used as medicine has been studied for many years. In many cultures it is used as medicine and stems back many generations. The first recorded use of marijuana as medicine was in China. It has been said that in Pen Tsao Ching during the first or second century, boiled hemp compound was used as an anesthetic for surgical patients. The compound is said to have many uses including, clearing the blood, cooling temperature, clearing fluxes, undoing rheumatism and discharging pus from patients. China isn’t the only country to use this drug in early times it was introduced in Southeast Asia in the sixteenth century. Cambodia, Thailand and Vietnam are said to have current uses of marijuana for medicine. In Cambodia they have an enormous list of uses, including, treating malaria, reliving asthma, calming the nerves, regulating the heart and treati ng paralysis. In Thailand, it’s used in folk medicine as well as in the official medical reports. In folk medicine, people dry the leaves and then boil them to treat migraines and dizzy spells. Marijuana has survived the passing of time and still helps the sick today. The advanced stages of treatment for patients with Cancer, AIDS and other diseases often include, terrible nausea, vomiting, and different types of pain. Patients have reported much relief from these devastating symptoms by using marijuana. The alleviation of said symptoms can be so striking that some patients and their families having been willing to risk jail time to obtain or grow marijuana. Marijuana must be studied and tested more to prove effectiveness but because it is not legal, doctors don’t want to study a drug that they could never use. In 1988 administrative law judge Francis Young found that marijuana in it’s natural form is one of the safest therapeutically active substances known to man. At present it is estimated that marijuana’s lethal dose is around 1:20,000 or 1:40,000. Or simply put, a smoker would theoretically have to  consume 20,000 to 40,000 times as much marijuana as is contained in one marijuana cigarette or joint, nearly 1500 pounds of marijuana in about fifteen minutes to induce a lethal response. Which basically means marijuana is non-lethal, as it is impossible to consume that much in such a short amount of time. Advocates of legalization raise several points. They claim the there would be fewer people selling drugs because it would be regulated and profits would be cut. They also claim that drug-dealing criminals would virtually vanish causing crime and violence rates to plummet. Legalizing marijuana raises a lot of questions for instance, who would sell the drugs? Private companies? The government? How would legalization affect health insurance and the overall cost of healthcare? And probably the most important question of all, would the use of legalized drugs by employees in certain occupations be prohibited? Since marijuana can remain in the body for weeks after use, would marijuana use by employees in jobs in which safety and security are issues be forbidden, even when off the clock? What about airline pilots, surgeons, police, firefighters, military personnel, bus drivers, railroad engineers, cross country truckers, nuclear reactor operators and even wall street brokers and teachers As far as America is concerned, we are the land of the free . Or are we? Do people have a right to â€Å"get high†? As times change and we progress into the future should our laws change as well? Only time will tell as the war against drugs wages on and the fight to le galized marijuana leaves a country divided. Work Cited LaFave, Kathi. Marijuana As Medicine?. www.personal.umd.umich.edu/marcyb/mj/lafave.html.online.1999 Miller, Lawrence Richard. The Case For Legalizing Drugs. New York: Praeger, 1991 Schaler, Jeffrey A. Drugs. New York: Prometheus Books, 1998 Zimmer, Lynn, Morgan ,John P. Marijuana Myths Marijuana Facts. New York: Lindesmith Center, 1997.

Hobbes, Locke essays

Hobbes, Locke essays This comparative text is a bit complex in the assumption that all three essay questions can be properly justified in one large endeavor. I will begin by stating that I found all three philosophers writings challenging and insightful but to a point obscure and confusing. Yet each philosopher shared a distinct view on how the state of nature argument molded society. I will commence with Hobbes, then Locke, and conclude with Rousseau, for he is the most ambiguous of them all. In Leviathan, Hobbes begins by stating that human beings naturally desire the power to live well and that they will never be satisfied with the power they have with out acquiring more power. Hobbes also begins by strongly stating the belief of equality, that every one is created equal. He explicitly points out that all individuals have the same ability to kill one another, and hence be killed. Hobbes believed that the nature of humanity leads people to seek power. He looked on the individual as selfish, concerned with self-preservation and when two people want the same thing they become enemies, thus the creation of war. Hobbes uses three basic causes for war, competition, distrust, and glory. In each of the previous cases, men use violence to gain power. He believed that that with out a common power to unite the people, they would be in war of every man against every man. In a sense, Hobbes states that in order to create order, individuals will have to surrender their rights to the sovereign in order to create a state whereby they can be protected. It is perhaps not necessary for this to occur, but rather a side affect of human nature in which human beings must gather into groups to create a convent of natural laws in which to abide and survive from. In regards to the use of property, Hobbes conception is that property is to be distribute among human beings according to the level and perseverance excerted towards individua ...

Forgo vs. Forego

Forgo vs. Forego Forgo vs. Forego Forgo vs. Forego By Mark Nichol What’s the difference between forgo and forego? It’s a foregone conclusion that there’ll be some confusion, but I’ll forgo further digression to get to the discussion. To forgo is to do without, or relinquish: â€Å"He will forgo the pleasure of her company†; â€Å"I’ll forgo the formality of requiring a co-signer.† The present participle is forgoing (â€Å"She is forgoing the procedure†), the past-tense form can be forwent (â€Å"She forwent the procedure†) or forgone (â€Å"She had forgone the procedure†), and one who forgoes is a forgoer. Only the basic verb form, however, is common. To forego, by contrast, is to go before, to precede. Forego is much less common in usage than forgo, and it generally has a figurative sense, often used in such statements as â€Å"Her reputation will forego her† or â€Å"Her reputation foregoes her,† meaning that others will have heard about the subject before they meet her. However, although the past-tense form forewent is rare, the form foregone, and the present participle foregoing are more common than the root word. A phrase I used in the first paragraph, â€Å"foregone conclusion,† is applied frequently to indicate that something is implicitly understood to be true; foregoing refers to something that has previously been encountered, as a passage in a document: â€Å"The foregoing statement should not be construed as an endorsement.† To maintain the distinction between the words forgo and forego in your mind, remember these basics: Use forgo or forgoing in the sense of â€Å"doing without†; past-tense usage is rare. And though use of forego is unlikely, foregone and foregoing are common terms for reference to something already done. Or, most simply, think of -fore in before to remind yourself that forego and its variants refer to sequence and that forgo resembles forget, which is often the reason something is left undone. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:How Many Tenses in English?10 Types of TransitionsMay Have vs. Might Have

Essay question Example | Topics and Well Written Essays - 750 words - 2

Question - Essay Example For example, considering that patriarchal social systems are the norm during the time of revelation, one can see why the choice of a male messenger of God in the form of Prophet Mohammad strengthened the status quo. What Wadud seems to be implying is that although there is no dispute about the revealed word, its documentation and dissemination was exclusively done by men, making it susceptible to sub-conscious (if not deliberate) gender bias. Seen in this perspective, the Holy book could be interpreted as a divine code meant to apply only to men and which employs masculine language and viewpoints throughout. With this new understanding it is then a natural course of action to reinterpret the text from a female point of view, by discounting historical patriarchal prejudices and attitudes toward women. Added to this there are limitations of language itself, which is found inadequate in encapsulating the numinous and transcendent into the range of common human experience. However sophisticated the syntax, grammar and flexibility of Arabic languages, they cannot capture experiences that are beyond words. This could mean that there is a divergence between divine intent and the Holy Quran. Also, divine revelation is a process and not an event. This was true even during the life of Prophet Mohammad, when divine guidance did not cease to arrive to him till his last days. So, if one sees the guidance provided by Allah as perennial and emergent, there is plenty of scope for constructing a fair and just code for womens role in society. If one would accommodate these adjustments to the reading of Quran, as the author Amina Wadud proposes, the the text ceases to be as oppressive for women as it is made out to be. I largely agree with the authors assessment and her suggestions for a progressi ve reinterpretation of the Quran. 2.

Paraphrasing Essay Example | Topics and Well Written Essays - 500 words - 4

Paraphrasing - Essay Example This course changed my belief immensely and I have also found out why they acted the way they did during the rule of Nazi and eventually under Adolf Hitler. I came to know how propaganda was used within the said time in an effective manner by Hitler and Nazi to get as much support from masses as possible. I also came to know that Hitler was loved by people since they believed in his passion and desire to do something for them (Gutsman, 1990.p.132). They were of the view that his undertakings were for the sake of the people at large. In essence, I would like to fathom that I learned a great deal about nationalism within this course which is something that gives me immense heart as my learning domains have increased over a period of time. This is something that I see as my learning during the length of this course. I have learned quite a few new things about Germans and the country that all of us know by the name of Germany. My insights have banked on the realization that any enlightened society can become horrible if bias, prejudice and racist slurs creep in. Same is the case with Germany and its people. It has been haunting them to this day and has set a negative mindset all round within the world. I do not consider myself as an exception to this rule. Moreover, I have learned that manipulations within cultural values and settings do take place, and it is imperative that people are given the chance to observe both sides of a story before reaching a conclusion. My case is no different because I learned that Germans have been misunderstood and that they need to be given their relevant time and space to showcase their true selves. I also acquired that nationalism is an important manifestation which one needs to have b ecause it defines who he is and what he can learn about a distinct set of people. In the end, I would like to recollect that

Research Article Presentation Speech or Example | Topics and Well Written Essays - 1250 words

Research Article - Speech or Presentation Example Additionally, the research has a number of strengths in the research data collection and computation. The research uses the cluster sampling technique known for its cost effectiveness in the identification of the research participants. An effective selection of the research participants gives an effective representation of the research target audience thus authenticating the claims of the new information. The cluster sampling techniques groups similar respondents together thereby making them easily accessible to the researcher. Additionally, the research employs the three different data collection techniques a feature that pools together the strengths of the three techniques thus making the research more effective. The use of a sample representation gains its validity from the impossibility of investigating every member of the public targeted by the research, the researcher therefore defines the research title and formulates a scope of the study. With these, he or she therefore devis es ways of accessing the respondents and using their responses to allude to the rest of similar population. Additionally, the research uses graphical presentation of its finding. This does not only make the research more presentable but also makes the interpretation of the research. ...This develops the information need that the researcher therefore seeks to satisfy by conducting the research. Through the elaborative background, the researcher provides a link between Neurogenic Bowel in spinal cord injuries and the quality of life that such member of the society lead. This descriptive introduction gains relevance for the research and the different methodologies that the researcher uses in developing his arguments in the conclusion. The research had a number of weaknesses too key among which included cluster sampling methodology. Despite being cost effective, the sampling technology hastily generalizes the respondents a feature that makes the research less relevant to the target popu lation. Additionally, the use of the three data gathering techniques is also redundant and makes the research repetitive thus time consuming. The use of questionnaires is largely similar to the use of interview in most cases, the researcher employs the two concurrently which makes the research process more costly and more repetitive. However, the descriptive research methodology that the researcher employs has a number of weaknesses all of which influence the effectiveness of the research findings thus the efficacy of the conclusion statement. This research structure is normally more theoretical in the description of the effects of the research variables in which case are the Neurogenic Bowel in spinal cord injuries and the quality of life. Both of the concepts in this research that constitute the variables are abstract and the researcher does not interpret these into effective mathematically computable variables. The failure by the researcher to achieve this makes the research proc ess less legitimate, the researcher

Tobacco Mosaic Virus Essay Example for Free

Tobacco Mosaic Virus Essay Hosts for Tomatoe Mosaic Virus include tobacco, tomato, and other solanaceous plants. TMV enters the plant cell through minor wounds. The virus can also contaminate seed coats, and the plants germinating from these seeds can become infected. Once TMV enters the cell, the virus particles disassemble in an organized manner to expose the TMV RNA. The virus RNA is positive-sense, or + sense, and serves directly as a messenger RNA (mRNA) that is translated using host ribosomes. Translation of the replicase-associated proteins (RP) than begins. As soon as these proteins have been synthesized, the replicase associates with the 3 end of the + sense TMV RNA for the production of a negative sense RNA. The sense RNA is the template to produce both full-length genomic + sense RNA as well as the + sense subgenomic RNAs (sgRNAs). The sgRNAs are translated by the host ribosomes to produce the movement protein (MP) (30 kDa) and the coat protein (CP). These virus particles are very stable and, at some point when the cells are broken or the leaf dries up, they are released to infect new plants. Alternatively, the + sense TMV RNA is wrapped in a movement protein, and this can infect adjacent cells. TMV uses its movement protein to spread from cell-to-cell through plasmodesmata, which connect plant cells. Normally, the plasmodesmata are too small for passage of intact TMV particles. The movement protein (probably with some unknown assistance) enlarges the plasmodesmatal openings so that TMV RNA can move to the adjacent cells, release the movement protein and host proteins, and initiate a new round of infection. As the virus moves from cell to cell, it eventually reaches the plants vascular system (veins) for rapid systemic spread through the phloem to the roots and tips of the growing plant.

Julius Caesar: The Use Of Suspense :: essays research papers

Julius Caesar: The Use of Suspense Suspense can be defined as the uncertainties the reader feels about what will happen next in a story, or in this case, a play. William Shakespeare incorporated in Julius Caesar three very suspenseful events on which the whole play depends. The first suspenseful event of this play occurs when the conspirators join and discuss their reasons for assassination. Cassius feels that he is equal to Caesar, if not even better that him. Shakespeare builds suspense by using this statement made by Cassius: "I was born free as Caesar†¦/we both have fed as well, and we can both / endure the winter's cold as well as he." Then cassius tries to persuade Brutes to join in on the conspiracy by telling him that it would be honorable to assassinate Caesar. Cassius tells Brutes that the fate of Rome is in trouble with Caesar in power, which helps build suspense early in the play. To convince Brutes conclusively, cassius forged letters and threw them into Brutus's window where he was sure to find them. Shakespeare wrote this statement: "we will awake him and be sure of him. This is a very powerful statement that builds suspense because the reader most likely feels that Brutes will join in and want to assassinate Caesar, yet the reader is uncertain as to whether or not the plan will work. These events are very suspenseful as they lead up to the assassination of Caesar. The next series of suspenseful events that foreshadow Caesar's assassination happen on a very unusual night. One night before Caesar's death there were many strange occurrences the foreshadows darkness in the future. A lioness gave birth in the streets, the dead rose from their graves, fiery worriers fought in the clouds so fiercely that blood drizzled upon the capitol, horses neighed, dying men groaned, and ghosts shrieked and squealed along the streets; all events of this strange night that Shakespeare makes so suspenseful. Also on this unusual nigh, Calpurnia had a very frightening dream that was very suspenseful. The dream was of Caesar's statue emitting blood and many Romans were bathing in it. When the reader reads this he is "on the edge of his seat" finding that he cannot wait to find out what this dream foreshadows. Calpurnia was so frightened by these strange occurrences that she begged Caesar not to leave the house. Shakespeare created suspense by having Caesar speak these words: "and these does she apply for warnings and portents / and evils imminent, and on her knee / hath begged that I will stay at home today.

Key Principles of Management and Leadership

Unit 1 – Key principles of management and leadership Activity 1 a) Though the two terms seem similar on the surface, in reality they are quite different. A great manager does not necessarily make a great leader, and a great leader does not necessarily make a great manager. Management controls or directs people/resources in a group according to principles or values that have already been established. Leadership is setting a new direction or vision for a group that they follow, i. e. : a leader is the spearhead for that new direction.The manager uses a formal, rational method whilst the leader uses passion and stirs emotions. People naturally and willingly follow leaders due to their charisma and personality traits, whereas a manager is obeyed due to the formal authority vested in him/her. As a result, people tend to be more loyal towards leaders rather than managers. Managers supervise employees. They make plans, delegate responsibilities, and coordinate activities. Their goal is to create something that is definable and repeatable. Leaders are focused on bringing about innovation and change for the company.Their primary role is to inspire people and to motivate employees. They are focused on change. They create a sense of vision, hope, and alignment among employees. An organisation cannot thrive without a manager, and it cannot thrive without a leader. Leadership and management must go hand in hand to be successful – both in corporate and casual settings. They are linked, and complimentary to one another. Managers will:Leaders will: AdministrateInnovate MaintainDevelop Focus on systems and/or structuresFocus on people Rely on their controlInspire trust in people Hold short range viewsHave a longer range perspectiveAsk ‘how’ and ‘when’Ask ‘what’ and ‘why’ Keep an eye on the bottom lineKeep an eye on the horizon ImitateOriginate Accept the status quoChallenge it Be a classic good soldierBe his/her own person Accept realityInvestigate it b) Management encompasses 5 functions which are planning, organising, staffing, directing and controlling. Planning – Planning gives management the ability to logically come up with different strategies to make sure that the project ends in success. The term for generating plans of action can be for immediate, short term, medium term and long term periods.If management does not implement a plan the only plan that he can guarantee is a poor performance. Organising – In order to make sure that the plan is a success management have to make sure things within the company and the plan are properly organised. This is where management can divide, coordinate and control the task and information within the organisation. Assigning work and granting authority are 2 important elements of organising. Staffing – Now that the structure is properly put together, management needs to have employee's to carry out the plan. This is also known as human resource management.In this concept management will be devoted to properly acquiring, training, appraising, and compensating their employee's. Employees are what give a company a competitive edge. Management must ensure that the right number of and kind of employees are placed at the right places and at the right time when the organisation is in need of them. Directing – This is the ability to get employee's to achieve the goals of the company in the most effective and optimal way. Leading, motivating, communication and coordination are the elements that come under directing.Directing is about guiding and leading the people in an organisation. Controlling – This is the process that ensures whether the resources are obtained and used efficiently in achieving the organisational objectives. This function will be the last task that management will do. This will allow the ability to check the performance of the employee's to make sure it correlates with the input (plan) and output (performance). For this reason, that is why controlling function of management is closely linked with the planning function. ) It is the requirement of a team leader to achieve objectives set by management for a team. However, since the team leader cannot meet these objectives on their own, it will be required for the team leader to lead or manage a team to achieve success using the skills of the team. The team’s objectives will be those of the team leader. The team will consist of a number of individuals each working to achieve their own objectives, based on each individual’s particular skills, knowledge and expertise. This breaking down into specific tasks will contribute to the overall achievement of the objectives of the team.With this in mind a team leader must know their staff, but it is equally important that the staff know the team leader. A leader must know how to build and nurture such a team. A good leader knows when to be a leader and when to be a follower. Good leaders are good followers when that's what is needed. Other skills that the team leader will need to possess are: Integrity. Having strong internal guiding principles that one does not compromise. It means treating others as you would wish to be treated. Integrity promotes trust, and not much is accomplished without trust.Leading by example. Innovation and vision. Welcoming new tasks and new ways of doing things. Having a clear idea where his or her organisation and/or unit are going in the long term. Communication. Leaders need to learn to be proficient in both the communication that informs and seeks out information and the communication that connects interpersonally with others. Being able to listen well, explain things clearly, ask questions and be aware of what people really think and feel (not what they may say). Relationships.A leader who likes dealing with people issues, who can initiate and deepen relationships with others, has a great leadership ad vantage. This is a leader who can build a team and achieve impressive results. This can help with the ability to motivate others. Getting people to do things because they want to and not because they are told to. Persuasion. The ability to influence others and cause them to move in a particular direction is a highly important skill in leadership. A leaders ability to be persuasive is directly related to how much people trust you and how good your communication and relationships are.Adaptability. Adaptability and flexibility in not being bound by a plan are important success factors. A leader must move easily from one set of circumstances (the plan) to the next (the plan is not going as expected) and take them all in stride, even when the circumstances are unexpected. A good leader has to embrace change and see it as opportunity. Coaching and self-development. Developing others is an important role for a leader. Encouraging others to expand their capabilities and take on additional a ssignments is part of a leader’s responsibility.Leaders who feel threatened by the capabilities of others are generally challenged in this area. This coincides with being interested in what people think and feel. Self-development and expanding one’s own capabilities inspires trust and respect from the team which also goes hand in hand in developing others. Decision-making. A leader must be able to wade through information, comprehend what’s relevant, make a well-considered decision, and take action based on that decision. Making decisions too quickly or too slowly will impede leadership effectiveness. Planning.Planning involves making certain assumptions about the future and taking actions in the present to positively influence that future. Planning means to focus more strategically. Although important for guidance and focus, plans are rarely rigid. d) My job as a Senior Support Worker is to provide support to the Registered Manager and lead a small team of supp ort staff in the day to day running of the unit in line with the company’s objectives. I am responsible for ensuring all Service Users who reside at the unit receive high quality, person centred support. I provide support, coaching and mentoring to team members.I am responsible for preparing, maintaining and supporting team members in the updating of care plans. I ensure good working practices are established and maintained. I have to observe a proactive approach to achieving a positive, engaging, promotional and relationship building role with Local Authorities and all other stakeholders. e) * I give support, educate and manage the staff team on a day to day basis and through bi-monthly supervision. * I am responsible for the deployment and control of appointments on a day to day basis, plus the allocation of certain appointments to specific team members. I support the running of the home to achieve real, individualised care packages for the Service Users. * I promote effect ive team working, to maintain good communications systems, including hand over’s, log books, supervision and staff meetings. * I assist the manager in identifying training and development needs for the staff team and to help facilitate these needs. * I review, monitor and fulfil health and safety responsibilities to ensure a safe working environment for yourself, colleagues and the Service Users. I support and maintain effective working relationships with all other staff and to promote good relationships with local residents and the general community. * I have a positive, hardworking attitude and remain committed to the ethos of Reed Care Homes Ltd. * I provide a positive working role model for other colleagues and Service Users, with reference at all times to the company’s equal opportunities policy and the recognition of each person unique racial, cultural and religious needs. * I assist the Registered Manager in the recruitment of new team members and complete induc tions. I provide cover for the Registered Manager in their absence. * I maintain professional knowledge and skills through training and a commitment to continuous professional development. f) In 1997 John Adair developed a model of leadership training based on three overlapping circles that are involved in any leadership situation. If you look closely at matters involving leadership, there are always three elements or variables: * the leader – qualities of personality and character * the situation – partly constant, partly varying the group – the followers: their needs and values. There are three areas of overlapping need which are centrally important which are related to task, group maintenance and the individual. Task – The reason a group of people come together to perform a task is because the task is too big for one person. A range of knowledge and skills are required and these will not be found in one person. Group maintenance – Many of the fo rmal or informal rules and procedures of the group are designed to promote unity and to maintain cohesiveness at all costs.There is a feeling that good relationships are essential towards a shared goal. This need to create and promote group cohesiveness is called group maintenance. Individual – Individuals bring into groups their own needs, for eg, recognition; a sense of fulfilment, status, and what Adair terms as the deeper needs to give to and receive from other people in a working situation. Adair believes that these individual needs are more profound than we sometimes realise. These needs may attract us or repel us from any given group.The three areas of need overlap and influence one another. If the common task is achieved, then that tends to build the team and to satisfy personal human needs in the individual. If there is a lack of cohesiveness in the team circle, a failure of team maintenance, then clearly performance in the task area will be impaired and the satisfac tion of individual members reduced. In order to achieve the common task and to maintain teamwork, certain functions have to be performed. Adair's three circles model emphasises the importance of distinguishing the individual from the group.It is fundamental that each of the circles must always be seen in relation to the other two. A leader must always be aware of what is happening in relation to the team in terms of the three circles. In 1993 Charles Handy pointed out that it is unlikely that there will ever be a situation where there is a perfect match between the need of the individual, the group and the task. The leader's job is to be aware of the tension and to manage it. A leader must maintain some distance, as they are responsible and accountable for: * Achievement of the common task Ensuring the group work as a team * Facilitating the development of the individuals Leaders need to interact with others whose support they need in order to accomplish goals. To gain their support , leaders must be able to understand and motivate them. To understand and motivate people, leaders must know human nature. Human nature is the common qualities of all human beings. People behave according to certain principles of human nature. Human needs are an important part of human nature and leaders must understand these needs because they can be powerful motivators.In 1970 Maslow felt that human needs were arranged in a hierarchical order and that the basic needs must be met before the higher order needs in the form of 5 levels: 5. Self-actualization — knows exactly who you are, where you are going, and what you want to accomplish. A state of well-being. 4. Esteem — feeling of moving up in world, recognition, few doubts about self. 3. Belongingness and love — belong to a group, close friends to confide with. 2. Safety — feels free from immediate danger. 1. Physiological — food, water, shelter, sex.Maslow deemed that people want and are foreve r striving to meet various goals. Because the lower level needs are more immediate and urgent, then they come into play as the source and direction of a person's goal if they are not satisfied. A need higher in the hierarchy will become a motive of behaviour as long as the needs below it have been satisfied. Unsatisfied lower needs will dominate unsatisfied higher needs and must be satisfied before the person can climb up the hierarchy. Leaders knowing where a person is located on the pyramid will aid in determining effective motivators.Almost no one stays in one particular hierarchy for an extended period. We constantly strive to move up, while at the same time various forces outside our control try to push us down. The goal as a leader is to help people obtain the skills and knowledge that will push them up the hierarchy on a more permanent basis. People who have their basic needs met become much better workers as they are able to concentrate on fulfilling the visions put forth to them, rather than consistently struggling to make ends meet.

Crime Causation and Diversion Paper

Crime Causation and Diversion Paper University of Phoenix Online Juvenile Justice Systems and Processes CJA/473 LeDetra Jones October 01, 2012 Crime Causation and Diversion Paper Today the public became more concern about youth crime rising within the community. The public also believes that some of juvenile delinquents do not belong behind bars whereas others do. In the concern of the juveniles who do not belong behind bars the public started creating community outreach programs, intervention, and prevention programs.These programs create an environment for the youth to understand the consequences of their actions, responsibility, and help. This paper will be examining two juvenile diversions, interventions, and prevention programs, which are Island Girl Power and Inafa' Maolek. The following will be addressed in the paper: How do they work to reduce juvenile crime (Based on analysis). Programs major goals, objectives, and core beliefs? Who are the key participants? Services provide d?Which program is most effective at reducing crime and why? How programs reduce juvenile crime and major goal, objectives, and core beliefs The Inafa'Maolek is Guam's only organization that dedicates exclusively to peacemaking, especially in settling disputes such as mediation, restorative justice, and conflict resolution training of all ages (Inafa'Maolek, 2010). The trainings conducted by Inafa'Maolek helps establish peer mediation programs in more than 30 public schools ranging from elementary to high schools.These special programs currently in schools include Date Rape Workshops, Bullying Workshops, and Hate Crimes Workshops. The organization provides programs to all sectors in the community, including senior citizens (Manamko) as well as DYA families. The heart and souls of its work focuses on mediating conflicts, many referred by Superior Court Judges (Inafa'Maolek). Island Girl Power is a program on Guam that works to Empower, Encourage, and Inspire young ladies to make posi tive lifestyle choices. This program believes that if the island works together to empower, ncourage, and inspire the young ladies of Guam to make a positive lifestyle choice by promoting positive male and female role models it helps to prevent the abuse and neglect in the families for generations to come (Blaz, 2009). Island Girl Power is a local program, taken, and expanded from a national program Girl Power. Its prevention program focuses on offering young ladies a variety of classes, activities in hopes of expanding their goals. It is a safe place where people can volunteer at their leisure and is expanding into the community through volunteers and center willing to offer classes (Blas, 2009).This program is a clubhouse more like and located in Dededo, GU. Their hours of operations are from Monday through Friday 8a. m. -5p. m. , and Saturdays 9a. m. -3p. m. This clubhouse offers many activities such as dancing, self-defense, and big sister club, etc. The reason this club focuses on young ladies is that it helps them to gain self pride, become wiser, and make smarter choices in life. Young ladies are usually self conscious about themselves and rebellious than males. They are more vulnerable to the outside world once they step into it.While the two organizations/clubs works in many ways of preventing and interventions juvenile delinquency, here are the clubs/organizations major goals, objectives, and core beliefs of what it can provide for the community as well as juveniles. The mission statement for the Inafa'Maolek is a conflict resolution organization dedicated to reducing violence related litigations and foster peace and harmony in schools, Workplaces, and communities (Inafa'Maolek, 2009). The vision statement for the Inafa'Maolek is that it will enhance peacemaking and reduce violence related litigation through advocacy, mediation, and education (Inafa'Maolek, 2009).The mission statement for the Island Girl power is that we want the girls to know just h ow special they are here at Island Girl Power! We believe that each girl can create a positive change in her life. If every girl makes it her goal to do her best, how can go wrong? We want to give girls ages seven to 14 a safe and enjoyable place to learn and play (Blas, 2010). By making the girls wiser to the world around them girls will make smarter choices in life- and maybe even help a friend. By accepting all girls, regardless of the income or status, we help bridge the gap between the haves and the have-nots (Blas, 2010).When a girl joins a club it means so much to them, the acceptance, and the pride they feel when they are part of a group is irreplaceable. We as an organization help girls understand the importance of community service by showing them the example of the wonderful people who volunteer to create a place just for them (Blas, 2010). The clubhouse goal is to decrease the incidence of teenage pregnancy, suicide, sexual, and substance abuse. These problems are the mo st serious challenges facing our girls today. We know that we cannot change the island overnight, but we can make it better -One girl at a time! Blas, 2010). The two organizations help juvenile delinquents/youths in the community to improve themselves to make wiser decisions and to give a sense of direction to where they should be in the future. Knowing that the organizations/clubs are do their best to provide the community with the proper services to help the children to become better helps the people to get over that there are other outlets for their teens. With major goals, objectives, and core beliefs here are the key participants of the programs and the services the programs provide.The key participants of these programs and services provided The key participants of these programs are teens in intervention, juvenile delinquents, teens in prevention (joining so they do not commit the crime), and teen volunteers. These key participants help the organizations to better understand teens nowadays. Juvenile delinquents in the early days probably have committed more serious crimes than teens today. There was not enough services provided to the teen besides, juvenile correction facilities. The community is very limited on the help needed for their children, and some are forced to look elsewhere that type of help.Because the key participants are teens whether trouble or just interested in the program, there are services that the programs for them. The services that Inafa'Maolek provides are one, peace theater- where teens perform a situation and how to bring instead of conflict. Second, mediation- where two parties meet privately to work out a solution. Third, restorative justice- RJ sessions provide a context within which people can take responsibility for their actions, restitution are made to victims, offenders are reintegrated, and harmony are restored to a community. Fourth, conflict coaching (Inafa'Maolek, 2009).These are the main services that this program provides, other services include; volunteering in schools, socializing with other teens, restore the community, and helping others who need help. The services that Island Girl Power provides are encouraging girls on their personalities, social skills, looks, and abilities to please other rather than develop their own interests and aspirations. Island style dance classes so that they can learn about who they are and where they come from. Self-defense classes so that young ladies have that skill to protect themselves or another against harm.Occasional classes in Gef Pago as well as the big sister service where an older girl will help guide the younger ones. Of the services provided by the two programs the most effective program to reduce juvenile crime would be Inafa'Maolek. Most effective program The reason for this decision is the Inafa'Maolek provides services and outcomes used to for schools and became very popular to teens, the government, other programs. It also provides more se rvices than other treatment programs or organizations on the island. There are no other program that provides these services than Inafa'Maolek.It has shown that when teens take these sessions it guides them into becoming better person not only them but for his or her families. Conclusion In conclusion, as the community starts to see more troubled teens/delinquents these organizations/programs are ready to fight these behaviors to make them a better person. These programs were created to help the children because they are the future leaders and so forth. By understanding what drives them to commit these crimes is a mystery and why these programs try to bring all teens and their families to help one another.

Free Essays on Chess and Computers

Chess is a very versatile game that can be related to or compared with many other things. Such as philosophy, war, film, etc. But the topic that I have chosen to research on is â€Å"chess and computers†. Since the birth of the technology i.e. Computer, chess players are being compared to artificial intelligence. Researchers are trying to find out who can play better chess. Humans or Artificial Intelligence. At present computers can only use the intelligence that is load in it. But it can have many more moves than human chess player can think. Such as computer chess program â€Å"Deep Blue†, which has beaten few chess grand masters. However, when computer plays chess, it does not think about the move it makes but performs a series of calculations to make the right move. This all based on the positions of the pieces on the board. Human chess players use their skills, judgment and previous experiences to decide about the moves they are going to make. Many chess computers can play at high levels due to fast calculations, but at this speed the computer has an advantage over human chess player because human brain cannot perform calculations at the speed a computer can. Despite this all, a human chess player can also have the advantage of thought and the abilities, which he had gained from his previous experience. If a human chess player made some unusual chess moves, which computer cannot predict because all computer intelligence is based on algorithms and any unusual move can throw computer off guard and that gives the human chess player advantage over the computer in the chess game. So the question here is, â€Å"Is the artificial intelligence is at level of human intelligence or not?† According to Boden, â€Å"The human brain is the most complex part of the human body if not the most complex subject known to human kind. Although a computer may work on a complicated series of circuits and processors it is a relatively simple item to ... Free Essays on Chess and Computers Free Essays on Chess and Computers Chess is a very versatile game that can be related to or compared with many other things. Such as philosophy, war, film, etc. But the topic that I have chosen to research on is â€Å"chess and computers†. Since the birth of the technology i.e. Computer, chess players are being compared to artificial intelligence. Researchers are trying to find out who can play better chess. Humans or Artificial Intelligence. At present computers can only use the intelligence that is load in it. But it can have many more moves than human chess player can think. Such as computer chess program â€Å"Deep Blue†, which has beaten few chess grand masters. However, when computer plays chess, it does not think about the move it makes but performs a series of calculations to make the right move. This all based on the positions of the pieces on the board. Human chess players use their skills, judgment and previous experiences to decide about the moves they are going to make. Many chess computers can play at high levels due to fast calculations, but at this speed the computer has an advantage over human chess player because human brain cannot perform calculations at the speed a computer can. Despite this all, a human chess player can also have the advantage of thought and the abilities, which he had gained from his previous experience. If a human chess player made some unusual chess moves, which computer cannot predict because all computer intelligence is based on algorithms and any unusual move can throw computer off guard and that gives the human chess player advantage over the computer in the chess game. So the question here is, â€Å"Is the artificial intelligence is at level of human intelligence or not?† According to Boden, â€Å"The human brain is the most complex part of the human body if not the most complex subject known to human kind. Although a computer may work on a complicated series of circuits and processors it is a relatively simple item to ...

Chemical Composition of Table Salt

Chemical Composition of Table Salt Table salt is one of the most common household chemicals. Table salt is 97 percent to 99 percent  sodium chloride, NaCl.  Pure sodium chloride is an ionic crystal solid. However, other compounds are present in table salt, depending on its source or additives that may be included before packaging.  In its pure form, sodium chloride is white. Table salt may be white or may have a faint purple or blue tinge from impurities. Sea salt may be dull brown or gray. Unpurified rock salt may occur in any color, depending on its chemistry. Where Does Salt Come From? One of the main sources of table salt is the mineral halite or rock salt. Halite is mined. The minerals in mined salt give it a chemical composition and flavor unique to its origin. Rock salt commonly is purified, since halite occurs with other minerals, including some that are considered toxic. Native rock salt is sold for human consumption, but the chemical composition is not constant and there may be health risks from some of the impurities, which can be up to 15 percent of the mass of the product. Another common source of table salt is evaporated sea water. Sea salt consists mainly of sodium chloride, with trace amounts of magnesium and calcium chlorides and sulfates, algae, sediments, and bacteria. These substances impart a complex flavor to sea salt. Depending on its source, sea salt may contain pollutants found associated with the water source. Also, additives may be mixed in with sea salt, mainly to make it flow more freely. Whether the salt source is halite or the sea, the products contain comparable amounts of sodium, by weight. In other words, one cannot be used in place of the other to lower dietary sodium. Additives to Salt Natural salt already contains a variety of chemicals. When it is processed into table salt, it may also contain additives. One of the most common additives is  iodine in the form of potassium iodide, sodium iodide, or sodium iodate. Iodized salt may contain dextrose (a sugar) to stabilize the iodine. Iodine deficiency is considered the biggest preventable cause of mental retardation. Salt is iodized to help prevent cretinism in children as well as hypothyroidism and goiter in adults. In some countries, iodine is routinely added to salt (iodized salt) and products that do not contain this additive may be labeled uniodized salt, Uniodized salt has not had any chemicals removed from it; rather, this means supplemental iodine has not been added. Another common additive to table salt is sodium fluoride. Fluoride is added to help prevent tooth decay. This additive is more common in countries that dont fluoridate water. Doubly-fortified salt contains iron salts and iodide. Ferrous fumarate is the usual source of iron, which is added to help prevent iron-deficiency  anemia. Another additive may be folic acid (vitamin B9). Folic acid or folicin is added to help prevent neural tube defects and anemia in developing infants. This type of salt may be used by pregnant women to help prevent common birth defects. Folicin-enriched salt has a yellowish color from the vitamin. Anti-caking agents may be added to salt to prevent the grains from sticking together. Any of the following chemicals are common: Calcium aluminosilicateCalcium carbonateCalcium silicateFatty acid salts (acid salts)Magnesium carbonateMagnesium oxideSilicon dioxideSodium aluminosilicateSodium ferrocyanide or yellow prussiate of sodaTricalcium phosphate

How to Write Press Releases With 21 Examples and 7 Templates

How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet. How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet. How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet.